Who would have thought that last Wednesday, November 28 when Anne & I were doing our 2nd beer run that we were on to something "big". On Thursday November 29, 2007 on the front page of The Wall Street Journal was a story about the Monks at St. Sixtus and the beer.
Not only is the whole beer process funny but that The Wall St. Journal is covering it. As Joe will say often to me "these things only happen to you".
Oh by the way today Anne & I did our last "Beer Run" (for a while anyway) we now have all three kinds of beer...safely stored under lock and key now due to the demand.
What I failed to mention before and the article doesn't mention is that it is a 2 hour car ride one way to get to the Monastery from Brussels.
Hope you enjoy the story and I have included a link to a fun clip about his quest for the beer.
Trappist Command:Thou Shalt Not BuyToo Much of Our BeerMonks at St. Sixtus Battle Resellers of Prized Brew;Brother Joris Plays Hardball
By JOHN W. MILLERNovember 30, 2007
WESTVLETEREN, Belgium -- The Trappist monks at St. Sixtus monastery have taken vows against riches, sex and eating red meat. They speak only when necessary. But you can call them on their beer phone.
Monks have been brewing Westvleteren beer at this remote spot near the French border since 1839. Their brew, offered in strengths up to 10.2% alcohol by volume, is among the most highly prized in the world. In bars from Brussels to Boston, and online, it sells for more than $15 for an 11-ounce bottle -- 10 times what the monks ask -- if you can get it.
Only seven beers in the world have the right to call themselves Trappist (one is actually brewed in the Netherlands). Except for Westvleteren, nearly impossible to find except at the monastery where it's brewed, they're all available online and in specialty beer shops. Here, a brief tasting tour.
For the 26 monks at St. Sixtus, however, success has brought a spiritual hangover as they fight to keep an insatiable market in tune with their life of contemplation.
The monks are doing their best to resist getting bigger. They don't advertise and don't put labels on their bottles. They haven't increased production since 1946. They sell only from their front gate. You have to make an appointment and there's a limit: two, 24-bottle cases a month. Because scarcity has created a high-priced gray market online, the monks search the net for resellers and try to get them to stop.
"We sell beer to live, and not vice versa," says Brother Joris, the white-robed brewery director. Beer lovers, however, seem to live for Westvleteren.
When Jill Nachtman, an American living in Zurich, wanted a taste recently, she called the hot line everybody calls the beer phone. After an hour of busy signals, she finally got through and booked a time. She drove 16 hours to pick up her beer. "If you factor in gas, hotel -- and the beer -- I spent $20 a bottle," she says.
Until the monks installed a new switchboard and set up a system for appointments two years ago, the local phone network would sometimes crash under the weight of calls for Westvleteren. Cars lined up for miles along the flat one-lane country road that leads to the red brick monastery, as people waited to pick up their beer.
"This beer is addictive, like chocolate," said Luc Lannoo, an unemployed, 36-year-old Belgian from Ghent, about an hour away, as he loaded two cases of Westvleteren into his car at the St. Sixtus gate one morning. "I have to come every month."
Cassandra Vinograd Two American Web sites, Rate Beer and Beer Advocate, rank the strongest of Westvleteren's three products, a dark creamy beer known as "the 12," best in the world, ahead of beers including Sweden's Närke Kaggen Stormaktsporter and Minnesota's Surly Darkness. "No question, it is the holy grail of beers," says Remi Johnson, manager of the Publick House, a Boston bar that has Westvleteren on its menu but rarely in stock.
Some beer lovers say the excitement over Westvleteren is hype born of scarcity. "It's a very good beer," says Jef van den Steen, a brewer and author of a book on Trappist monks and their beer published in French and Dutch. "But it reminds me of the movie star you want to sleep with because she's inaccessible, even if your wife looks just as good."
Thanks to the beer phone, there are no more lines of cars outside the monastery now. But production remains just 60,000 cases per year, while demand is as high as ever. Westvleteren has become almost impossible to find, even in the specialist beer bars of Brussels and local joints around the monastery.
"I keep on asking for beer," says Christophe Colpaert, manager of "Café De Sportsfriend," a bar down the road from the monks. "They barely want to talk to me." On a recent day, a recorded message on the beer phone said St. Sixtus wasn't currently making appointments; the monks were fresh out of beer.
Increasing production is not an option, according to the 47-year-old Brother Joris, who says he abandoned a stressful career in Brussels for St. Sixtus 14 years ago. "It would interfere with our job of being a monk," he says.
WSJ's John Miller travels through Belgium in a quest for a small-batch brew made by Trappist monks that's considered by some the best beer in the world. Belgian monasteries like St. Sixtus started making beer in the aftermath of the French Revolution, which ended in 1799. The revolt's anti-Catholic purge had destroyed churches and abbeys in France and Belgium. The monks needed cash to rebuild, and beer was lucrative.
Trappist is a nickname for the Order of Cistercians of the Strict Observance, who set up their own order in La Trappe, France, in the 1660s because they thought Cistercian monasteries were becoming too lax. The monks at St. Sixtus sleep in a dormitory and stay silent in the cloisters, though they speak if they need to. Today, though, Trappists are increasingly famous for making good beer.
Seven monasteries (six are Belgian, one, La Trappe, is Dutch) are allowed to label their beer as Trappist. In 1996, they set up an alliance to protect their brand. They retain lawyers in Washington and Brussels ready to sue brewers who try use the word Trappist. Every few months, Brother Joris puts on street clothes and takes the train to Brussels to meet with fellow monks to share sales and business data, and plot strategy.
The monks know their beer has become big business. That's fine with the brothers at Scourmont, the monastery in southern Belgium that makes the Chimay brand found in stores and bars in Europe and the U.S. They've endorsed advertising and exports, and have sales exceeding $50 million a year. They say the jobs they create locally make the business worthy. Other monasteries, which brew names familiar to beer lovers such as Orval, Westmalle and Rochefort, also are happy their businesses are growing to meet demand.
Not so at St. Sixtus. Brother Joris and his fellow monks brew only a few days a month, using a recipe they've kept to themselves for around 170 years.
Two monks handle the brewing. After morning prayer, they mix hot water with malt. They add hops and sugar at noon. After boiling, the mix, sufficient to fill roughly 21,000 bottles, is fermented for up to seven days in a sterilized room. From there the beer is pumped to closed tanks in the basement where it rests for between five weeks and three months. Finally, it is bottled and moved along a conveyor belt into waiting cases. Monks at St. Sixtus used to brew by hand, but nothing in the rules of the order discourages technology, so they've plowed profits into productivity-enhancing equipment. St. Sixtus built its current brewhouse in 1989 with expert advice from the company then known as Artois Breweries.
In the 1980s, the monks even debated whether they should continue making something from which people can get drunk. "There is no dishonor in brewing beer for a living. We are monks of the West: moderation is a key word in our asceticism," says Brother Joris in a separate, email interview. "We decided to stick to our traditional skills instead of breeding rabbits."
The result is a brew with a slightly sweet, heavily alcoholic, fruity aftertaste.